pRIVACY POLICY

Effective Date: April 1, 2025

1. Introduction

RISE Robotics is a business unit of LIFTWAVE, Inc., a Delaware corporation headquartered at 1 Union Square, Somerville, Massachusetts 02143, USA. This Privacy Policy describes how we collect, use, share, and safeguard your personal information when you visit www.riserobotics.com. It also outlines your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

2. Information We Collect

We may collect the following types of information:

  • Information you provide directly, such as your name, email address, phone number, company, or other details submitted through contact forms or inquiries.

  • Automatically collected data using cookies and similar technologies, including IP address, browser type, device information, pages visited, session duration, and referral URLs.

3. How We Use Your Information

We may use your personal information to:

  • Respond to inquiries and provide customer support

  • Improve website functionality, content, and user experience

  • Analyze traffic patterns and user engagement

  • Deliver targeted advertising and measure marketing effectiveness

  • Comply with legal or regulatory obligations

4. Legal Bases for Processing (GDPR)

For individuals in the European Economic Area, we process your information under the following legal bases:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate interests, provided they do not override your fundamental rights

5. Cookies and Tracking Technologies

We use cookies and similar technologies to personalize content, analyze traffic, and serve relevant ads. You can manage cookie preferences via your browser settings or through our cookie consent banner (where applicable).

Third-party services we use include:

  • HubSpot – For managing contact forms, CRM, and analytics. May collect IP address, browser info, and on-site behavior.

  • Google Analytics – Tracks anonymized user interactions to help us understand website performance and usage trends.

  • Google Ads – Used for remarketing and conversion tracking to deliver relevant advertising and measure campaign performance.

  • Microsoft Clarity – Captures session behavior, heatmaps, and interaction data to improve usability and marketing efforts. For more information, see the Microsoft Privacy Statement.

6. Information Sharing

We do not sell or rent your personal data. We may share your information with trusted service providers who help operate our website, analyze usage, or manage communications. These partners are contractually obligated to use your data only for authorized purposes and to protect it appropriately.

7. Your Rights

If you are located in the EEA (under GDPR):

  • Right to access, correct, or delete your personal information

  • Right to object to or restrict processing

  • Right to data portability

  • Right to withdraw consent at any time

If you are a California resident (under CCPA/CPRA):

  • Right to know what personal data we collect and how we use it

  • Right to request deletion of your data

  • Right to opt out of the sale or sharing of personal data

  • Right to non-discrimination for exercising your rights

To exercise your rights, please refer to the contact details in Section 13. We may request identity verification before processing certain requests.

8. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy or as required by applicable law.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. While no method of transmission over the internet is completely secure, we take steps to minimize risks.

10. Children’s Privacy

This site is not intended for children under 13 years of age. We do not knowingly collect personal information from minors. If we discover we have collected data from a child, we will delete it promptly.

11. International Data Transfers

If you access this website from outside the United States, your data may be transferred to and processed in the U.S., where privacy laws may differ from those in your jurisdiction. We take steps to ensure appropriate protection for cross-border data transfers.

12. Changes to This Policy

We may update this Privacy Policy periodically. Revisions will be posted to this page with an updated “Effective Date.” Continued use of the website after such updates constitutes your acceptance of the revised policy.

13. Contact Us

RISE Robotics
A business unit of LIFTWAVE, Inc.
1 Union Square
Somerville, Massachusetts 02143
United States
Phone: (855) 255-2358
Email: email@riserobotics.com